Providing market intelligence for more than 35 years

The Motley Fool

6.8 Million People Say They're Ready to Cut the Cord After HBO Go Launches -- Are You One of Them?

Cable companies may be in for a rude awakening in the near future.

If a Parks Associates survey is even close to accurate, droves of cable subscribers will cut the cord this spring after HBO rolls out its over-the-top HBO Go service.

Specifically, the survey found "17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-TV service after subscribing to this HBO OTT service."

Let's break down those numbers and see what they mean for HBO's parent company Time Warner (NYSE: TWX ).

From the article "6.8 Million People Say They're Ready to Cut the Cord After HBO Go Launches -- Are You One of Them?" by Adam Levy.

Previously In The News

Dish Network Continues to Make Money Despite Customer and Employee Hatred

"In 2014, U.S. cable, satellite, and telco TV are expected to end the year with 103.1 million subscribers, up just a smidge from 102.5 million last year, according to a new study by Parks Associate...

Is There Any Growth Ahead for Pay-TV Subscribers?

Research from Parks Associates suggests pay-TV in the U.S. for 2014 will grow slightly, ending the year at about 103.1 million households buying services, up from the 102.5 million subscribing to p...

It's Not Just iPads and iPhones Selling Well for Apple This Holiday Season

Apple desktops are the most sought-after desktop computer this holiday season, according to market research firm Parks Associates. This is a first for Apple, according to John Barrett, director of...

FDA Clearance for Cloud-based Telehealth Solution Enables Wide-scale Adoption, May Reduce Deployment Costs by Up to 50 Percent

The newest remote care management offering from Care Innovations™ is now FDA-cleared to take healthcare into the home and beyond via a web-based patient platform, while also offering tools to engag...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive