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6.8 Million People Say They're Ready to Cut the Cord After HBO Go Launches -- Are You One of Them?

Cable companies may be in for a rude awakening in the near future.

If a Parks Associates survey is even close to accurate, droves of cable subscribers will cut the cord this spring after HBO rolls out its over-the-top HBO Go service.

Specifically, the survey found "17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-TV service after subscribing to this HBO OTT service."

Let's break down those numbers and see what they mean for HBO's parent company Time Warner (NYSE: TWX ).

From the article "6.8 Million People Say They're Ready to Cut the Cord After HBO Go Launches -- Are You One of Them?" by Adam Levy.

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