Providing market intelligence for more than 35 years

The Motley Fool

6.8 Million People Say They're Ready to Cut the Cord After HBO Go Launches -- Are You One of Them?

Cable companies may be in for a rude awakening in the near future.

If a Parks Associates survey is even close to accurate, droves of cable subscribers will cut the cord this spring after HBO rolls out its over-the-top HBO Go service.

Specifically, the survey found "17% of U.S. broadband households are likely to subscribe to an over-the-top (OTT) video service from HBO. Among these likely subscribers, 91% are currently pay-TV subscribers, and roughly one-half would cancel their pay-TV service after subscribing to this HBO OTT service."

Let's break down those numbers and see what they mean for HBO's parent company Time Warner (NYSE: TWX ).

From the article "6.8 Million People Say They're Ready to Cut the Cord After HBO Go Launches -- Are You One of Them?" by Adam Levy.

Previously In The News

Google Inc. Beefs Up Chromecast To Hold Off Roku and Apple TV

Research firm Parks Associates estimates that Google's Chromecast claimed 20% of the U.S. streaming device market in the first three quarters of 2014. That put it in second place behind Roku, which...

What Investors Need to Know About the Alarm.com Holdings IPO

All things considered, Alarm.com looks like it should attract strong investor interest. Revenue continues to rise, and profitability is also improving. In its IPO filing with the Securities and...

Microsoft's Xbox One Becomes the Ultimate Device for Cord-Cutters Ahead of Apple TV Debut

To some extent, Apple already competes in this segment, with its aging $69 Apple TV. The device remains among the most popular in its class, but has been overtaken by newcomers, including Google's...

What Do Cable Customers Want More Than Anything Else?

Beyond anything else cable subscribers want unlimited DVR storage space. In a survey of U.S. broadband homes, about 51% of those polled told Parks Associates they were "very interested" in that fea...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive