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The Huffington Post

Apple's Maps App Signals Strategy Shift: It's All About Telling You What To Do

June 11, 2012

The new Maps app also relies heavily on Siri, who for all her airtime in Apple commercials, has yet to prove herself an indispensable assistant to many people. Though 87 percent of iPhone 4S owners use at least one Siri feature a month, most haven't branched out beyond a basic set of functions, according to a survey from market research company Parks Associates. It remains to be seen whether Siri will be helpful or a handicap when performing local searches.

From the article, "Apple's Maps App Signals Strategy Shift: It's All About Telling You What To Do" by Bianca Bosker.

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