Register

I agree with the Privacy Policy

The Huffington Post

Apple's Maps App Signals Strategy Shift: It's All About Telling You What To Do

June 11, 2012

The new Maps app also relies heavily on Siri, who for all her airtime in Apple commercials, has yet to prove herself an indispensable assistant to many people. Though 87 percent of iPhone 4S owners use at least one Siri feature a month, most haven't branched out beyond a basic set of functions, according to a survey from market research company Parks Associates. It remains to be seen whether Siri will be helpful or a handicap when performing local searches.

From the article, "Apple's Maps App Signals Strategy Shift: It's All About Telling You What To Do" by Bianca Bosker.

Previously In The News

Connected Cars in the Mainstream

The day after Heavy Reading's analysis was published, Parks Associates released data underscoring support of vehicle owners for connected car features. The report, Connected Cars: Revenue Opportuni...

Video's Popularity Rises and the Screens Converge: Fresh Steps to Fully Capitalize

For one, the internet is feeding TV consumption in an increasingly seamless way - 34 percent of U. S. homes already own a smart TV, 20 percent own a streaming device and a whopping 62 percent own a...

Standalone HBO Could Inspire Millions To Ditch Cable, Survey Says

As many as 7 million people might cut the cord once HBO launches its new streaming service later this year. At least that's how a market research firm read the numbers from its recent online survey...

Amazon Has Bizarrely Banned The Apple TV And Chromecast From Its Website

Barbara Kraus, an analyst at Parks Associates spoke to Bloomberg Business about the decision warning that while bold, this could come back to bite Amazon. "This has the potential to hurt Amazon...

‹
1
2
3