Register

I agree with the Privacy Policy

StreamingMedia.com

Bundles Are the Way to Savings, But Operators Can Be Sneaky

September 16, 2014

To get more information on bundling, I spoke to Brett Sappington, director of research for Parks Associates. Consumers like bundles, he assured me. Consumers like having one bill to pay, instead of two or three. And operators like them because bundles reduce customer churn. Operators are looking to bundle additional subscription services, such as home automation and home security.

“Broadband, by and large, is the most profitable service” for bundling. Once a line is set up, it’s simply a matter of maintaining it and collecting fees," Sappington said.

From the article "Bundles Are the Way to Savings, But Operators Can Be Sneaky" by Troy Dreier.

Previously In The News

Google Chromecast Usage on the Decline: Parks Associates

Has the Google Chromecast already peaked? While each week brings new reports of streaming apps now optimized for Chromecast, market research company Parks Associates says usage is declining for the...

Chromecast Usage Is Actually Rising, Claims Google

The presentation attempted to counter a report by market research company Parks Associates, reported on this site a few weeks back, that Chromecast use is on the decline. Parks surveyed 10,000 broa...

Roku More Popular Than Apple TV, Says Parks Set-Top Box Report

Of U.S. broadband-enabled households with a set-top box, 44 percent own a Roku device. Compare that to only 26 percent that rely on Apple TV. Those numbers come from "The Evolving Market for Stream...

Good-Bye, Apple TV? Study Says Market Share Falls 11 Points

Apple could outpace its competitors if the next generation Apple TV offers 4K streaming video and integrated pay TV services, notes analyst Eric Smith, the study's author. If this news sounds f...

‹
1
2
3
4
›