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Bundles Are the Way to Savings, But Operators Can Be Sneaky

September 16, 2014

To get more information on bundling, I spoke to Brett Sappington, director of research for Parks Associates. Consumers like bundles, he assured me. Consumers like having one bill to pay, instead of two or three. And operators like them because bundles reduce customer churn. Operators are looking to bundle additional subscription services, such as home automation and home security.

“Broadband, by and large, is the most profitable service” for bundling. Once a line is set up, it’s simply a matter of maintaining it and collecting fees," Sappington said.

From the article "Bundles Are the Way to Savings, But Operators Can Be Sneaky" by Troy Dreier.

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