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European connected TV market surpasses US

November 11, 2014

Europe is a hot spot for connected TV driven by rapidly expanding broadband and over-the-top (OTT) services according to research from Parks Associates.

Parks Pc to TVAmong the findings contained in the analyst's New European Entertainment and Internet of Things research Parks found that 54% of broadband households in Spain and 38% in both the UK and Germany have a PC connected to the TV, compared with 32% in the US.

"Growth of broadband services and expansion of OTT services are driving systematic changes throughout Europe's video industry," explained Brett Sappington, director, research, Parks Associates. "Netflix is expanding, and new entrants are launching video services. Pay-TV providers are introducing their own services to compete with these new players, and broadcasters are expanding access to online video. They will find a receptive audience as European broadband households are very active online. Many are eager to get online content on the television, evidenced by the strong adoption of PC-to-TV connections and smart TVs."

From the article "European connected TV market surpasses US" by Joseph O'Halloran.

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