Register

I agree with the Privacy Policy

Rapid TV News

European connected TV market surpasses US

November 11, 2014

Europe is a hot spot for connected TV driven by rapidly expanding broadband and over-the-top (OTT) services according to research from Parks Associates.

Parks Pc to TVAmong the findings contained in the analyst's New European Entertainment and Internet of Things research Parks found that 54% of broadband households in Spain and 38% in both the UK and Germany have a PC connected to the TV, compared with 32% in the US.

"Growth of broadband services and expansion of OTT services are driving systematic changes throughout Europe's video industry," explained Brett Sappington, director, research, Parks Associates. "Netflix is expanding, and new entrants are launching video services. Pay-TV providers are introducing their own services to compete with these new players, and broadcasters are expanding access to online video. They will find a receptive audience as European broadband households are very active online. Many are eager to get online content on the television, evidenced by the strong adoption of PC-to-TV connections and smart TVs."

From the article "European connected TV market surpasses US" by Joseph O'Halloran.

Previously In The News

US pay-TV subscribers embrace cloud DVR

More than 45% of US pay-TV subscribers are interested in cloud DVR technology, according to research from Parks Associates. In particular, consumers are interested in unlimited storage space an...

Seagate launches personalised Roku channel

"Streaming of entertainment content continues to grow – two-thirds of US broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewing...

More than 25% of US homes to have streaming player by 2015

The likes of Roku, Apple and increasingly Amazon Fire TV are driving rapid expansion of streaming media players in US households according to research from Parks Associates. Indeed The Evolving...

Three out of seven key segments dominate multiscreen video

Despite the diffuse nature of multiscreen devices, just three types of consumers — travellers, avid viewers and multiscreeners — watch the most mobile video content according to research from Parks...

‹
1
2
...
5
6
7
8
9
10
11
...
16
17
›