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Mobile Marketing Watch

Rovi Rolls Out Advertising Trial Program for App Developers at MWC

February 25, 2013

The advertising trial program is designed to allow participants to create new revenue streams and contribute to the development of best practices for optimizing ad placements and driving return on investment.

“As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network,” says Heather Way, senior research analyst, Parks Associates. “More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.”

From the article, "Rovi Rolls Out Advertising Trial Program for App Developers at MWC."

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