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Los Angeles Times

First on Mars, Take 2

March 30, 2009

In another bit o' news about online TV, a report released today by Parks Associates estimates that 2.5 million Americans and Canadians would be willing to pay up to $100 extra for a TV if it could connect to the Internet. What they want most, according to Parks' research director John Barrett, is the ability to watch TV shows and movies on demand. Ahh, if only set manufacturers would provide TVs that could connect to any online VOD service, rather than just a hand-picked few.... Anyway, consider those households the first adopters for portals such as Boxee, which offer a TV-style user interface for online video.

From the article, "First on Mars, Take 2" by Jon Healey

Previously In The News

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"They've got to get a win in the digital, and I'd say on the electronic delivery side of the business," said Kurt Scherf, an analyst with Parks Associates who studies technology in the home. "That'...

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"There's a growing sense among analysts and technology vendors that cellphone users would prefer advertiser-supported entertainment too. For example, see this report from Parks Associates and USC's...

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Nonetheless, Internet TVs began gathering retail momentum this year, as 1 in 4 high-definition televisions sold in the U.S. provided Internet capability, according to researcher Parks Associates. F...

Nielsen to track video game use

"It's not the old media world anymore," said Michael Cai, analyst with Parks Associates in Dallas, who estimates that spending on advertising within games will grow to more than $800 million in 201...

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