Providing market intelligence for more than 35 years

Los Angeles Times

First on Mars, Take 2

In another bit o' news about online TV, a report released today by Parks Associates estimates that 2.5 million Americans and Canadians would be willing to pay up to $100 extra for a TV if it could connect to the Internet. What they want most, according to Parks' research director John Barrett, is the ability to watch TV shows and movies on demand. Ahh, if only set manufacturers would provide TVs that could connect to any online VOD service, rather than just a hand-picked few.... Anyway, consider those households the first adopters for portals such as Boxee, which offer a TV-style user interface for online video.

From the article, "First on Mars, Take 2" by Jon Healey

Previously In The News

Sling TV beefs up its basic lineup and adds a movie tier

A new study by Parks Associates lends support to Bhise's statement about the potential demand. In U.S. homes with broadband, Parks reported, nearly half of the video viewed on the television was fr...

Apple Watch goes beyond being a wrist-sized smartphone

The Apple Watch enters a tiny market for now, though Apple’s marketing and advertising muscle could change that. Just 4% of U.S. households with high-speed Internet say they are likely to purchase...

Wearable devices are unlikely to be big sellers, analysts say

Still, amid signs of a slowdown in smartphone sales and pressure to come up with the next big thing, tech companies are jumping on the wearable tech trend. Many analysts expect Apple, Google and Sa...

Medical giant Medtronic to buy rival Covidien for $42.9 billion

Because both companies already are giants in the medical-devices market, the merger should allow for more robust research and development and more comprehensive health-monitoring capabilities, said...