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Los Angeles Times

Ads Are Back

March 03, 2008

"There's a growing sense among analysts and technology vendors that cellphone users would prefer advertiser-supported entertainment too. For example, see this report from Parks Associates and USC's Entertainment Technology Center, which urges Hollywood to offer free content to mobile users as a way to promote other sales."

From the article, "Ads Are Back," by Jon Healey

Previously In The News

Make way for the iPad

Until recently, the price tag for home automation systems ranged from $30,000 to $50,000 and kept the industry stagnant, says Kurt Scherf, a market researcher at Dallas-based Parks Associates, whic...

Software Provides DVDs on Demand

With the software, retailers could download specific films requested by customers, who can place their orders online. The DVDs would then be delivered by mail or picked up at in-store kiosks simila...

IPO May Help Shutterfly Compete

Online photo companies have a high level of customer loyalty, said Harry Wang, a research analyst at Parks Associates. After a customer accumulates a lot of pictures on an online photography site,...

Crackdown on Piracy Hits Barrier

John Barrett, an analyst at market research firm Parks Associates in Dallas, is more skeptical. At a recent conference in Universal City, he asked a panel of college students about file sharing and...

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