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Los Angeles Times

Ads Are Back

March 03, 2008

"There's a growing sense among analysts and technology vendors that cellphone users would prefer advertiser-supported entertainment too. For example, see this report from Parks Associates and USC's Entertainment Technology Center, which urges Hollywood to offer free content to mobile users as a way to promote other sales."

From the article, "Ads Are Back," by Jon Healey

Previously In The News

For advertisers, they're not just games

Spending on ads in games is expected to grow 33% a year for the next five years, compared with just 3% for television advertising, according to Parks Associates. Part of that growth has to do with...

3-D TV sets are selling, but no instant craze

Paul Gagnon, an analyst with DisplaySearch, calculated that based on the NPD figures, about 20,000 of the flat-panel sets were sold by those major retailers. That's a tiny number compared with...

Blockbuster's OnDemand to become more accessible

The Blockbuster OnDemand service will be integrated into new Blu-ray players, home theater systems and high-definition televisions sold in the fall, and some 2009 models can be updated to be compat...

First on Mars, Take 2

In another bit o' news about online TV, a report released today by Parks Associates estimates that 2.5 million Americans and Canadians would be willing to pay up to $100 extra for a TV if it could...

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