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Los Angeles Times

Ads Are Back

March 03, 2008

"There's a growing sense among analysts and technology vendors that cellphone users would prefer advertiser-supported entertainment too. For example, see this report from Parks Associates and USC's Entertainment Technology Center, which urges Hollywood to offer free content to mobile users as a way to promote other sales."

From the article, "Ads Are Back," by Jon Healey

Previously In The News

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Sony to launch online video service for PlayStation 3

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More TV viewers may be cutting the cord this year

Nonetheless, Internet TVs began gathering retail momentum this year, as 1 in 4 high-definition televisions sold in the U.S. provided Internet capability, according to researcher Parks Associates. F...

Nielsen to track video game use

"It's not the old media world anymore," said Michael Cai, analyst with Parks Associates in Dallas, who estimates that spending on advertising within games will grow to more than $800 million in 201...

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