Providing market intelligence for more than 35 years

Internet.com

Home Is Where The Network Is

Parks Associates found that two-thirds of the 10,500 Internet households that were surveyed created a network to share an Internet connection....

"Current home network users — consumers who already have data networks for PC connectivity — will constitute a significant portion of the early market for multimedia networks," commented Tricia Parks, president of Parks Associates.

From the article "Home Is Where The Network Is," by Robyn Greenspan.

Previously In The News

TiVo Launches Home Media Option

In January of this year Dallas-based market research and consulting firm Parks Associates conducted a survey of 10,800 Internet-enabled homes that traced a growing trend among U.S. households to ne...

No Lock on the Door at Digital Home

Furthermore, Parks Associates forecasts a five-fold increase in products connected in entertainment-centric home networks by the end of 2007. The report estimates there will be 35 million nodes in...

McDonald's , AT&T, Offer Free Wi-Fi

And while researchers say the majority of McDonald's customers don't have Wi-Fi access, that will change as the price of laptops, mobile phones and PDAs drop and new products have chips that automa...

HP Opens Curtains on New Consumer Strategy

Is it any surprise that 45 percent of U.S. households still don't have a DVD player? Or that 45 percent of the people who own a PC say they are intimidated by technology, said [Carly] Fiorina [HP c...