Providing market intelligence for more than 35 years

Industry Press Releases

Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime

This exciting news comes at a time when the demand for mobile entertainment is surging. According to Parks Associates, 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video clips. Almost 40% of smartphone users watch long form streaming video clips like TV shows and movies on a daily basis.

“The mobile entertainment era is in prime time,” said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. “With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. Even TV episodes and movies, like those offered by Amazon Prime Video, have a growing audience on smartphones.”

From the press release "Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime" by Sprint. 

Previously In The News

Ayla Networks Unveils ‘Alexa-as-a Service’

According to Parks Associates, a leading market research firm, more than 25% of US households with a broadband connection have a smart home device, while more than 60% of ‘smart’ households own more t...

The Connected Home is Growing: WiFi Router Outranks Smartphone as #1 Technology US Adults Can’t Live Without for More Than One Day

“Consumer concerns about data privacy and security, including both the unauthorized hacking of devices and theft of device data, consistently rank as one of the leading concerns about connecting devic...

FUTURE ENERGY TRENDS: GETTING SMARTER ABOUT DEVICES AS THE ENERGY MARKETPLACE SHIFTS INTO ITS NEXT GEAR

Among those consumers who have converted to become a smart home family, research reveals that the smart home industry is indeed growing! According to recent data from Parks Associates, additional smar...

Aerial Technologies Enables Broader Access to Affordable Remote Care Utilizing Your Home WiFi

Parks Associates data shows that 90% of seniors consider it “very important” to live independently in their own homes for as long as possible, and Wi-Fi adoption in senior households is increasingly w...