Providing market intelligence for more than 35 years

Industry Press Releases

Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime

This exciting news comes at a time when the demand for mobile entertainment is surging. According to Parks Associates, 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video clips. Almost 40% of smartphone users watch long form streaming video clips like TV shows and movies on a daily basis.

“The mobile entertainment era is in prime time,” said Harry Wang, director-Mobility Research at Dallas-based technology consulting firm Parks Associates. “With growing adoption of bigger screen smartphones and LTE-enabled tablets, American consumers are spending more time for entertainment on mobile platforms than ever. Even TV episodes and movies, like those offered by Amazon Prime Video, have a growing audience on smartphones.”

From the press release "Sprint Teams With Amazon To Offer A Monthly Option For Sprint Customers To Enjoy Amazon Prime" by Sprint. 

Previously In The News

Aerial Technologies Enables Broader Access to Affordable Remote Care Utilizing Your Home WiFi

Parks Associates data shows that 90% of seniors consider it “very important” to live independently in their own homes for as long as possible, and Wi-Fi adoption in senior households is increasingly w...

Tendril Brings Industry-Leading Energy Intelligence to Indiana Michigan Power Customers Through New Collaboration with Google

Parks Associates, a leading market research firm specializing in emerging consumer technology, has reported that by 2020, United States households will have more than 2.3 billion connected devices. On...

Plume Launches Uprise to Transform Connectivity Services for MDUs

"The global MDU market is ripe with opportunities to fully address the complexity of providing and supporting various technology solutions," said Elizabeth Parks, President, and CMO of Parks Associate...

Conviva Launches Content Insights, Introduces New Standard for Streaming Media Strategy, Promotion and Monetization Decisions

Parks Associates consumer research reports that 27% of U.S. broadband households use 3+ OTT services. “The streaming video service marketplace is diverse, fragmented and highly competitive, with hundr...