In The News

Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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About Parks Associates

Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

Apple earnings could offer clues on streaming performance

Could streaming giants start to clamp down on password sharing?

Password sharing denies streaming services $9 billion in fees

Forget Twitter. This Musk Is Into ‘Toe Curling Yumminess.’

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