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Xavient says deep analytics will help OTT providers retain customers, reduce churn

March 14, 2017

A recent Parks Associates study revealed that since the end of 2015, 20% of U.S. broadband households had cancelled at least one OTT video service in the past 12 months.

However, the research firm found that households with OTT video subscriptions increased their spending from an average of $3.71 per month in 2012 to $7.95 in 2016.

From the article "Xavient says deep analytics will help OTT providers retain customers, reduce churn" by Sean Buckley.

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Xavient says deep analytics will help OTT providers retain customers, reduce churn

Previously In The News

91% of viewers like streaming aggregation, survey says

Password sharing denies streaming services $9 billion in fees

Fox Sports app lands on Vizio smart TVs, adds Fox Weather FAST channel

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

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