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With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions

In streaming TV, Amazon’s most direct point of comparison is Roku. Amazon has become the second-biggest streaming-TV hardware provider in the U.S., accounting for 33% of devices in households in the third quarter of 2020, behind Roku at 38%, according to research firm Parks Associates.

From the article "With NFL Deal, Amazon Accelerates Its Streaming-TV Advertising Ambitions" by Sahil Patel. 

Previously In The News

Amazon and Roku Are Becoming a Duopoly in Connected TV

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Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

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Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

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Roku Stock Jumps After a Blowout Holiday Quarter

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