Providing market intelligence for more than 35 years

In The News

Where IoT and 2G Intersect

In early 2015, IoT research from Parks Associates predicted rapid growth in the smart home in 2015, as 37 percent of U.S. broadband households intended to buy one or more smart devices this year. The current positioning for consumer IoT products creates an expectation with consumers that IoT products like the Nest Learning Thermostat or Philips Hue should easily interoperate with other IoT devices in the home.

Given the fact that 20 percent of homes have professionally monitored security systems, there will be a high level of overlap between your current customers and this segment of smart home IoT early adopters. The opportunity for security dealers is to be savvy enough to tap into the IoT trend by making the security panel appear simply as one additional smart, connected IoT device in the home that they happen to already own.

From the article "Where IoT and 2G Intersect" by Shawn Welsh.

Previously In The News

Parks Associates Unveils 2025 Property Innovation Award Nominees

In an exciting reveal, Parks Associates has announced the nominees for the third annual Property Innovation Awards. This prestigious event recognizes the forefront of innovation in multifamily proptec...

Consumer Interest Grows for Monthly AI Home Assistant Services

Parks Associates' compelling study finds that between 42% and 52% of consumers are inclined to subscribe to a monthly service for an AI smart home assistant that provides essential features such as sa...

Top 5 Alternatives to the Best Wired Doorbell Camera for Enhanced Home Security

A survey by Parks Associates revealed that 28% of consumers consider installation difficulty a major barrier to adopting wired surveillance technologies.  From the Joytimer article, "Top 5 Alternat...

TV Upfronts 2025: Themes and Takeaways

Parks Associates research shows that the streaming stack has been flat for several years, with streaming video subscription plateauing at 89% of US households and each streaming household subscribing...