Providing Market Intelligence for 40 Years

In The News

Where IoT and 2G Intersect

In early 2015, IoT research from Parks Associates predicted rapid growth in the smart home in 2015, as 37 percent of U.S. broadband households intended to buy one or more smart devices this year. The current positioning for consumer IoT products creates an expectation with consumers that IoT products like the Nest Learning Thermostat or Philips Hue should easily interoperate with other IoT devices in the home.

Given the fact that 20 percent of homes have professionally monitored security systems, there will be a high level of overlap between your current customers and this segment of smart home IoT early adopters. The opportunity for security dealers is to be savvy enough to tap into the IoT trend by making the security panel appear simply as one additional smart, connected IoT device in the home that they happen to already own.

From the article "Where IoT and 2G Intersect" by Shawn Welsh.

Previously In The News

Marcelo Oliveira: The Router is the Next Strategic Battleground for ISPs

Households now rely on dozens of connected devices, including streaming platforms, gaming systems, security cameras, voice assistants, and a growing range of smart appliances. According to Parks Assoc...

Unlock the Hidden Powers of Your Wi-Fi Router: 5 Surprising Features You Never Knew Existed!

According to a 2023 survey from Parks Associates, about 70% of smart home device users benefit from having quality routers that support additional connectivity features. As smart homes grow in popular...

Jennifer Kent, Senior VP, Parks Associates: Women in Security

We continue our Women in Security Q&A series with Jennifer Kent, senior vice president and principal analyst at Parks Associates. She shares her security industry mentors, her proudest career accompli...

Research: Wi-Fi quality gaps drive churn risk for US ISPs

Research from Parks Associates and TechSee presented at Enterprise Connect shows that as broadband competition expands across fibre, 5G fixed wireless, and next-generation satellite services, provider...