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When it comes to live sports, consumers show streaming services the money

January 23, 2024

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates.

From the article, "When it comes to live sports, consumers show streaming services the money" by Meghan McCarty Carino

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About Parks Associates

When it comes to live sports, consumers show streaming services the money

Previously In The News

Household Video Budgets Dropping, Multiplatform Viewing Is Down

Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

Device UI Important to Consumers When Making a Purchase: Parks

Hulu Mounts Push To Draw And Keep Subscribers: Executive

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