Register

I agree with the Privacy Policy

In The News

Wearable Fitness Market to Have Benefits All Around

March 25, 2015

remote health monitoring

connected health devices

fitness tracker

Looking at the market with similar hope, Parks Associates just released estimates that global revenues from connected fitness trackers will hit $5.4 billion by 2019.

This estimate is part of a new research report, Digitally Fit: Products and Services for Connected Consumers” that looks at current adoption and usage rates for connected health devices.

"Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages."

Of the fitness devices gaining most popularity with consumers currently, Parks Associates found digital pedometers with wireless connectivity and exercise equipment with built-in app support to be the most popular.

From the article "Wearable Fitness Market to Have Benefits All Around" by Stefania Viscusi.

Previously In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Integration: The smart home hub killer (Reality Check)

I am glad to report that the smart home market is in rude health. One recent research report from Parks Associates found that 17 percent of US broadband households own an Internet-connected entertainm...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

‹
1
2
...
495
496
497
498
499
500
501
...
742
743
›