Providing market intelligence for more than 35 years

In The News

Wearable Fitness Market to Have Benefits All Around

Looking at the market with similar hope, Parks Associates just released estimates that global revenues from connected fitness trackers will hit $5.4 billion by 2019.

This estimate is part of a new research report, Digitally Fit: Products and Services for Connected Consumers” that looks at current adoption and usage rates for connected health devices.

"Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages."

Of the fitness devices gaining most popularity with consumers currently, Parks Associates found digital pedometers with wireless connectivity and exercise equipment with built-in app support to be the most popular.

From the article "Wearable Fitness Market to Have Benefits All Around" by Stefania Viscusi.

Previously In The News

New Study Reveals the Good, Bad, and Glitchy of Sports Streaming in 2025

According to a new report from wireless video innovator InterDigital, Inc. and research firm Parks Associates, more than half of sports viewers hit frustrating roadblocks like buffering, lag, and poor...

More fans stream sports than watch on traditional TV

This year, more viewers will turn to streaming services than try to watch on traditional pay-TV services like cable or satellite. That’s according to InterDigital, Inc. and Parks Associates, which has...

How GF FDX™ and FinFET solutions are powering the next generation of Wi-Fi

Today, seamless connectivity is a necessity. We are moving to smarter homes and more connected devices, causing the demand for reliable and efficient Wi-Fi solutions to grow exponentially. In fact, ac...

Celebrating Innovation in Property Technology: 2025 Awards

Today marks an important milestone as Parks Associates unveils the nominees for the prestigious 2025 Property Innovation Awards. These honors celebrate properties and teams making significant strides...