Digitally Fit: Products and Services for Connected Consumers

Digitally Fit: Products and Services for Connected Consumers analyzes the adoption and use of Internet-enabled healthcare and fitness devices. It highlights adoption trends for these devices and gauges current use of health apps in conjunction with these devices. It also explores privacy concerns as a potential inhibitor to smart health device adoption and the extent to which privacy guarantees can alleviate such concerns. Finally, it assesses consumer willingness to share data generated by smart health devices and the potential for various incentives to boost consumer willingness to share data.

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About the Research

Previous Research

Engaging Consumers for Healthy Living: Health Apps (Q4/14)

Reasons for the Appeal of Health & Fitness Devices (Q4/14)

Delivering Quality Healthcare to the Digital Home: The 2014 Edition (Q4/14)

360 View: Health Devices and Services for Connected Consumers (Q3/14)

Wearable Computing: Fitness and Health in Style (Q3/14)

Digital Health Consumers: A Lifestyle & Technology Segmentation (Q1/14)

Key Findings

Industry Insight

Recommendations

Overview of Connected Health Adoption:

Number of Connected Health Devices Owned (2013 - 2014)

Adoption of Digital Health Devices (2013 - 2014)

% of U.S. Broadband Households Using At Least One Connected Health Device by Household Income (2013 - 2014)

% of U.S. Broadband Households Using Online Health Tools (2013 - 2014)

Use of Online Health Tools (2013 - 2014)

Online Health Tools Offered by Doctors (2012 - 2014)

Corporate Discounts and Connected Health Device Adoption:

Ownership of Connected Fitness Devices with a Corporate Discount (Q4/14)

Connected Fitness Devices Acquired with a Corporate Discount (Q4/14)

Weekly Use of Fitness Apps on Smart Health Devices and Corporate Discounts (Q4/14)

Corporate Size Among Those Acquiring Connected Fitness Device with Corporate Discount (Q4/14)

Demographic Profiles of Connected Fitness Device Owners (Q4/14)

Use of Connected Health Devices and Apps:

Monthly Use of Health Apps (Q4/14)

Health App Monthly Usage

Monthly Use and Interest in Using of Health Apps (Q4/14)

Connected Health Devices Used in Conjunction with Health Apps (Q4/14)

High Appeal of Health Master App (Q4/14)

Appeal of Health Master App by Number of Health Apps Used Monthly (Q4/14)

Privacy Concerns about Connected Health Devices:

Attitudes Towards Online Health Data (Q4/14)

Privacy or Security Concerns About Connecting Devices to the Internet (Q4/14)

Concerns About Connecting Health and Fitness Devices to the Internet (Q4/14)

Effectiveness of Privacy or Security Rights to Relieve Concerns (Q4/14)

Willingness to Share Data From Fitness Devices by Fitness Device Owned (Q4/14)

Willingness to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)

Discounts as Incentives to Share Data From Fitness Devices by Device Owned (Q4/14)

Discounts as Incentives to Share Data From Connected Healthcare Devices that Track Vital Signs by Device Owned (Q4/14)

Publish Date: 1Q 2015

Slides: 55


Authored By:
Harry Wang - Senior Director of Research
John Barrett - Director of Consumer Analytics
Yilan Jiang - Manager, Consumer Research
David Mitchel - Research Analyst

Published by Parks Associates
© March 2015 Parks Associates | Dallas, Texas 75248

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