In The News

Wearable Fitness Market to Have Benefits All Around

March 25, 2015

remote health monitoring

connected health devices

fitness tracker

Looking at the market with similar hope, Parks Associates just released estimates that global revenues from connected fitness trackers will hit $5.4 billion by 2019.

This estimate is part of a new research report, Digitally Fit: Products and Services for Connected Consumers” that looks at current adoption and usage rates for connected health devices.

"Health is an important part of the connected home, but the market is different from other CE and smart home markets, due in large part to consumer motivations for adoption," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "For instance, age is not a consistent predictor of health tech adoption as it is for other tech markets, and different consumer segments have varying motivations for adopting health solutions. Companies in the connected health space must be mindful of their target market when designing their solutions and marketing messages."

Of the fitness devices gaining most popularity with consumers currently, Parks Associates found digital pedometers with wireless connectivity and exercise equipment with built-in app support to be the most popular.

From the article "Wearable Fitness Market to Have Benefits All Around" by Stefania Viscusi.

Previously In The News

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...

Report: U.S. Households Will Buy More Than 10 Million Smart Home Controllers in 2021

Parks Associates announced new smart home research today showing 26% of smart homeowners purchased their devices from brick-and-mortar retail stores such as Best Buy, Home Depot, or Walmart, making th...

Three out of four consumers worry about internet hacking

Hacking concerns are high among consumers, particularly those who own connected devices. Worry that their computers could be hacked, and their broadband connections too, is high, said a new report fro...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

‹
1
2
...
251
252
253
254
255
256
257
...
766
767
›