Providing Market Intelligence for 40 Years

In The News

Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?

“It’s a challenging time for service providers to make the money work,” said Elizabeth Parks, president of Parks Associates. “It makes sense that there will be a lot of consolidation in the market. We expect to see this as a strategy in 2024 for companies to grow subscriber and revenue growth.”

The average consumer has 5.6 services they subscribe to, according to a recent Parks Association survey. 

Parks Associates research also shows a 47% churn rate annually for streaming services. 

“Consumers are overwhelmed with choice, and consolidation in the industry is bound to happen,” said Eric Sorensen, director of streaming video research product at Parks Associates. 

From the article, "Warner Bros. and Paramount might merge. What's it going to cost you to keep streaming?" by Jessica Guynn

Previously In The News

Apple TV is losing badly to Roku and Amazon in the living room, survey finds

Apple TV is continuing to lose ground to Roku and Amazon in the living room, a survey by Parks Associates has found. The consumer research company sampled 10,000 US homes and based its results on thos...

Opportunities abound in video storage as DIY camera installs take off

"Sales of networked cameras will reach seven million units in 2019," said Dina Abdelrazik, Senior Analyst, Parks Associates. "Retailers like Best Buy have helped boost the profile of this product cate...

4K And HDR Won’t Save Apple TV: Here’s How The Company Can Turn Things Around

Who knows? Maybe the Apple TV has appeal. But the numbers show otherwise. According to new data from research firm Parks Associates, 37 percent of all streaming devices in the United States were made...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive