Providing market intelligence for more than 35 years

In The News

TVE Use Now 40% Of US Pay-TV

Research from Parks Associates shows usage of authenticated video viewing, or TV Everywhere, reached 40 per cent of US pay-TV consumers in 2015, up from 22 per cent in 2013. Entertainment Habits on Connected CE Devices shows the percentage of respondents watching authenticated video at least once a month is 23 per cent, which both broadens and deepens the online video audience for pay-TV providers.

From the article "TVE Use Now 40% Of US Pay-TV" by www.advanced-television.com

Previously In The News

Voice Control for Connected Entertainment: Challenges and Opportunities

Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to...

Consumers Balk at Premium Smartphone Prices

"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...

AR in Harry Potter Game Is Next Best Thing to Real Magic

"Since Pokémon Go first launched in 2016, we've seen a number of other AR games launch as well," said Kristen Hanich, senior analyst at Parks Associates. However, none have risen to the same level...

AI Meets VR in New Nvidia Tech

"Currently, VR content creation is prohibitively costly, and it is difficult to create the kinds of experiences consumers are looking for," explained Kristen Hanich, a research analyst with Dallas, Te...