Providing Market Intelligence for 40 Years

In The News

The Weekly Briefing: Market reports and high-tech grocery stores

Parks Associates appoints Cliff Raskind as consulting director and contributing analyst. The research firm, which focuses on the Internet of Things market, recently launched a consulting practice that helps clients with tasks such as identifying product line expansion opportunities. Raskind will help lead that division in his new role.

“Earlier this year, Parks Associates formally expanded its business with the launch of a dedicated consulting division, building on its long-standing role as a leading market research and analyst firm,” Jennifer Kent, the vice president of research at Parks Associates, told Boardroom Insight. “Cliff’s role is key to shaping our needs assessment process and strengthening engagement with key companies in our core markets, while also extending our reach into new consumer and brand agency segments.”

Raskind is a former Nokia executive who spent more than 15 years as an analyst at another research firm before joining Parks Associates. In that role, he focused on the mobile device, Internet of Things and wireless networking markets. He helped clients with tasks such as evaluating the competitive impact of emerging technologies.

Parks Associates has always been grounded in solid research and trusted data, and the rigor and timespan of that foundation is what makes our insights so valuable,” Raskind said. “I am incredibly excited to be a part of unlocking the full potential of the depth, breadth, and strategic foresight of Parks Associates experts to serve the custom data and advisory needs of business units launching new products and assessing growth in the market, as well as the boardroom, C-suite, and investment and banking partners.”

From the Boardroom Insight article, "The Weekly Briefing: Market reports and high-tech grocery stores"

Previously In The News

Pepper Launches Send Help Security Feature Enabling Users to Get Help When They Need It

According to research from Parks Associates, 50% of all security system sales in the past year were DIY solutions and if consumer interests hold, DIY solutions will represent the majority of the marke...

Security Dealers Need More Options to Compete Smarter and Faster

In 2000, only half the U.S. population was accessing info through the internet; today, estimates are 95% to 98% of the 131.2 million U.S. households do. Parks Associates recently reported that one...

Renters Getting the Short End of the Internet Connectivity Stick

“The Community WiFi report provides operators with actionable data and insights to recognize renters’ Wi-Fi requirements and how to meet those evolving demands,” said Elizabeth Parks, President and Ch...

MultiChoice wins big at Promax Awards 2023, championing the fight against content piracy

Content piracy continues to threaten the very existence of the creative sector, with a Parks Associates report indicating that the value of pirate video services will exceed $67 billion globally this...