Providing Market Intelligence for 40 Years

In The News

The role healthcare plays in the 'smart home'

The smart home is moving from being a dream for the future to a reality today--and healthcare will play a vital role in that new frontier, especially in the wake of the Supreme Court's ruling on the Affordable Care Act, according to a new report from Parks Associates.

A "smart healthcare room" is one of many potential scenarios for the blend of the smart home and mobile healthcare, said Harry Wang, Parks Associates' director of mobile and health products research.

"[T]here are multiple routes for smart homeservice providers to enter the health-related markets," Wang told FierceMobileHealthcare in an email interview. 

From the article "The role healthcare plays in the 'smart home'" by Judy Mottl.

Previously In The News

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...

How much will you pay to stream? ESPN, others test the outer limits as competitors file lawsuit

Nearly half of U.S. households canceled a streaming service last year, according to a study published Tuesday by the streaming media analysis firm Parks Associates, with the aggregate cost of those se...

Lacking Data and Tools: The 8 Barriers to OTT Insights

Parks Associates’ research illustrates the gap between the content performance data that media executives want and what they can access. From the article, "Lacking Data and Tools: The 8 Barrier...