Providing market intelligence for more than 35 years

In The News

The Challenges Consumers Face in Choosing an Internet Service Provider

Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet provider in the past year reported facing difficulties. These challenges include finding a provider that offers service at a fair price, comparing different providers, and determining which provider has the best customer service.

From the article, "The Challenges Consumers Face in Choosing an Internet Service Provider" by Lukas White

Previously In The News

Netflix Leads OTT Service In The US

Parks Associates has released its updated top 10 list for subscription over-the-top (OTT) video services, based on number of subscribers. Netflix retained its top position while services like Sling TV...

OTT Churn Edges Up In US

About 20% of US broadband homes had cancelled at least one OTT service in the last 12 months at the end of 2015, according to data from Parks Associates. Netflix has the lowest churn among US OTT s...

Two out of five U.S. homes want to swap the remote for their voice

So notes a recent report from Parks Associates, which found that 43 percent of all broadband households in the U.S. that use — or plan to use — a smart TV or streaming media player want to be able to...

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...