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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Roku Adds Google Assistant and 2 New Players to Its Lineup

Where’s the antenna support on streaming-TV boxes?

Google Home now has a screen — and, soon, Spotify

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

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