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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Report: Antenna Only Homes Increase to 15 Percent

Is There Still Time For 2016 To Be The Year Of The Smart Home? Maybe

Google's DIY Security Exit Spurs Doubts About Segment's Future: Parks

Where’s the antenna support on streaming-TV boxes?

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