In The News

Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

OTT Video Service Subscriptions Increase in Q1 According to Parks Associates

Smart TVs: Today’s center of video aggregation and opportunity —Industry Voices: Erickson

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

Marketing With A.I: 4 Real-Time Strategies to Connect With Customers

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