In The News

Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Voice and the Consumer Markets: Accelerated Growth

Parks Associates Focus On Top 10 Entertainment Disruptors

Consumers to TV Providers: Careful with My Data

AT&T-Time Warner Deal: A Good Merger In The New Media Era Or A Bad Remake?

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