Register

I agree with the Privacy Policy

In The News

Social video viewing reaches nearly five hours weekly on U.S. televisions

September 28, 2025

Streaming Video Tracker

Social video now accounts for nearly five hours of television viewing per week, making up 20 percent of all video watched on TV, according to new research from Parks Associates. The findings, released Aug. 19 as part of the firm’s Streaming Video Tracker service, highlight how platforms such as YouTube, TikTok and Twitch are shaping consumer habits and becoming integrated into the mainstream television experience.

Parks Associates also cited recent developments in creator-led content, including MrBeast’s $100 million deal with Amazon MGM Studios and the launch of “Tubi for Creators,” a new content hub from the Fox-owned ad-supported service Tubi.

“As the streaming market matures, consolidation and aggregation are reshaping the competitive landscape,” said Elizabeth Parks, president and chief marketing officer at Parks Associates. “Platforms are bundling creator-led, studio, and niche content into unified experiences to keep viewers engaged across formats.”

From the NCS article, "Social video viewing reaches nearly five hours weekly on U.S. televisions"

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

The Sound Of The Internet Of Things (And Why It Matters For Brands)

In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...

‹
1
2
...
112
113
114
115
116
117
118
...
746
747
›