Providing market intelligence for more than 35 years

In The News

Smart Door Lock Sales Heading To $357 Million

Despite the relatively high cost, 2 million smart door locks will be sold by 2021, according to a new study by Parks Associates.

Annual sales from the devices will increase from $207 million this year to pass $357 million within five years, with the adoption rate increasing more than 75% from this year.

However, half of consumers view smart door locks and smart video doorbells as too expensive, according to Parks Associates, pegging the average price of a smart door lock at $220 compared to non-connected locks for $80 to $100.

From the article "Smart Door Lock Sales Heading To $357 Million" by Chuck Martin.

Previously In The News

Hands-on with the Google Home Speaker: sound quality and use cases

Market context matters. Analyst firms like Canalys and Parks Associates have followed a hardening smart speaker space, with penetration in the United States hovering around half of broadband household...

Five Reasons I Haven’t Gone Back to Google Home Automations

Parks Associates says more than half of the households in the United States now have at least one smart home device, and the Connectivity Standards Alliance has a list of more than a thousand Matter-c...

Disney vs. Nexstar and Sinclair: What Do They Each Have to Lose in the Jimmy Kimmel Standoff?

“With an older base of viewers who tend to be more conservative, Sinclair and Nexstar are trying to protect their advertising base while Disney has a younger, more diverse audience across its offering...

Smart thermostats are a really smart move

Parks Associates, a leading market research firm, shared at their annual Smart Spaces conference in Dallas, Texas, that 47 percent of residents actively try to reduce their energy consumption. From...