Providing market intelligence for more than 35 years

In The News

Smart Door Lock Sales Heading To $357 Million

Despite the relatively high cost, 2 million smart door locks will be sold by 2021, according to a new study by Parks Associates.

Annual sales from the devices will increase from $207 million this year to pass $357 million within five years, with the adoption rate increasing more than 75% from this year.

However, half of consumers view smart door locks and smart video doorbells as too expensive, according to Parks Associates, pegging the average price of a smart door lock at $220 compared to non-connected locks for $80 to $100.

From the article "Smart Door Lock Sales Heading To $357 Million" by Chuck Martin.

Previously In The News

Research: 33% of US internet homes subscribe to a D2C sports-specific streamer

Parks Associates has released new research, Streaming Live Sports: Where Opportunity Meets Complexity, in partnership with InterDigital. The firm reports that 33% of US internet households subs...

Smart device adoption grows but setup stumps 52% of users

About 45% of U.S. internet households own at least one core smart home device — this excludes smart speakers — and about 20% own a video doorbell. But according to new research from Parks Associates,...

Almost half of all US internet households now have a security system

Parks Associates’ latest research shows 47% of US internet households now own a security solution, either a system or a security device, and 35% have a paid security service. “Technologies like int...

If Your Home Has These 11 Things, People Think You’re Rich No Matter How Much Money You Make

According to a survey by Parks Associates, nearly 20% of households have 6 or more smart technology devices in their homes — they’re not only status symbols, but growing increasingly more accessible a...