In The News

Self-directing the hotel room experience

June 20, 2023

Future of Video

The panel of experts included Anna Scozzafava, VP/general manager, extended stay brands, strategy & operations, Choice Hotels International; Ron Pohl, president, international operations, BWH Hotels and president, WorldHotels; Kristen Hanich, director, research, Parks Associates, Matt Schwartz, CTO, Sage Hospitality Group; Peter Palli, SVP, property, owner and stay experience products & platforms, IHG Hotels & Resorts; and Kimberly Twiggs, associate VP, DIRECTV Hospitality.

Parks Associates performs a handful of consumer surveys, and in the first quarter of this year—in partnership with DIRECTV—they asked 5,000 households about their most recent hotel stays, how they consume video at the hotel and what they’re looking for in this arena.

From the article, "Self-directing the hotel room experience," by Abby Elyssa.

Previously In The News

Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...

Operators Should Embrace SVOD to Attract Next Generation

Parks Associates senior director of research Brett Sappington noted that most users of SVOD services like Netflix, Amazon and Hulu are younger (aged 25-34) and have been in their homes less than 12 mo...

Consumers' Dependence on Broadband Gives Comcast a Streaming Opportunity

Most Americans would likely agree that access to high-speed internet makes life much easier and more enjoyable. Technology market research firm Parks Associates has quantified the gut feeling. As of l...

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

‹
1
2
...
436
437
438
439
440
441
442
...
766
767
›