Providing Market Intelligence for 40 Years

In The News

Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order

When it comes to the popularity of streaming media devices, Apple Inc. (NASDAQ:AAPL) ranks last in the list that includes Roku, Google Inc (NASDAQ:GOOG) and Amazon.com, Inc. (NASDAQ:AMZN). After tracking the digital streaming market over the past year, Parks Associates says that Roku is the king in the U.S. digital streaming scene. Roku sold far more devices in the year under review than any of its competitors, but Google is a formidable challenger with its Chromecast.

Apple Inc. (NASDAQ:AAPL)’s Apple TV is fading in popularity. The survey by Parks Associates found out that Apple TV fell to the fourth position in 2014, behind Amazon’s Fire TV. Apple TV ranked third in the U.S. digital streaming space in 2013.

In terms of popularity, Roku is the most popular streaming device, with 34% of the market share. Google’s Chromecast comes in second with 24% of the market share. Amazon’s Fire TV and Apple’s Apple TV come in third and fourth place, respectively.

The top-four streaming device providers account for 86% of the U.S. overall digital streaming market.

From the article "Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order" by Neha Gupta.

Previously In The News

Smart home companies add brand equity and new tech in Q1 via acquisitions

New Parks Associates research in the firm's Smart Home Tracker finds smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise. Parks Associates' Sma...

New Route to New Revenue: Detect & Respond to Credentials Sharing

Credentials sharing is not a new problem for service providers. As the OTT and pay-TV landscapes continue to evolve to accommodate entertainment on multiple devices, credentials sharing has followed s...

Pirates Poised to Pluck More From Pay-TV, OTT

"Piracy is a complex issue that cannot be addressed with a single solution or by targeting a single use case," said Brett Sappington, senior research director and principal analyst at Parks Associates...

Altice USA Adds Smart Speaker to Home Lineup

Altice USA is also jumping into this game as consumer adoption of smart speakers is on the rise. According to Consumer Intelligence Research Partners (CIRP) data, the US installed base for smart speak...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive