Providing Market Intelligence for 40 Years

In The News

Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order

When it comes to the popularity of streaming media devices, Apple Inc. (NASDAQ:AAPL) ranks last in the list that includes Roku, Google Inc (NASDAQ:GOOG) and Amazon.com, Inc. (NASDAQ:AMZN). After tracking the digital streaming market over the past year, Parks Associates says that Roku is the king in the U.S. digital streaming scene. Roku sold far more devices in the year under review than any of its competitors, but Google is a formidable challenger with its Chromecast.

Apple Inc. (NASDAQ:AAPL)’s Apple TV is fading in popularity. The survey by Parks Associates found out that Apple TV fell to the fourth position in 2014, behind Amazon’s Fire TV. Apple TV ranked third in the U.S. digital streaming space in 2013.

In terms of popularity, Roku is the most popular streaming device, with 34% of the market share. Google’s Chromecast comes in second with 24% of the market share. Amazon’s Fire TV and Apple’s Apple TV come in third and fourth place, respectively.

The top-four streaming device providers account for 86% of the U.S. overall digital streaming market.

From the article "Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order" by Neha Gupta.

Previously In The News

Research: Broadband competition shifting beyond speed

Parks Associates and Plume have released research that details the shift in broadband competition in the US as providers need to deliver a superior customer experience based on reliability, proactive...

Roku raises prices of streaming devices, ongoing memory shortage blamed

According to data from Parks Associates, Roku devices are the main streaming platform used in 28 percent of homes, a figure that rises significantly with smart TV-dedicated platforms like Samsung’s Ti...

Roku OS Missing Features Explained: Discovery and Developer Limits

Roku's market position has a way of making the platform look more capable than it is. Across U.S. broadband households, Roku OS accounts for 28% of connected TV platform usage, ahead of Samsung Tizen...

CHeKT leads shifts to AI-driven security platforms

According to Parks Associates, more than half of security users suffer at least one false alarm, with 10 percent encountering five or more, putting the onus on municipal authorities to mandate verifie...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive