Providing Market Intelligence for 40 Years

In The News

Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order

When it comes to the popularity of streaming media devices, Apple Inc. (NASDAQ:AAPL) ranks last in the list that includes Roku, Google Inc (NASDAQ:GOOG) and Amazon.com, Inc. (NASDAQ:AMZN). After tracking the digital streaming market over the past year, Parks Associates says that Roku is the king in the U.S. digital streaming scene. Roku sold far more devices in the year under review than any of its competitors, but Google is a formidable challenger with its Chromecast.

Apple Inc. (NASDAQ:AAPL)’s Apple TV is fading in popularity. The survey by Parks Associates found out that Apple TV fell to the fourth position in 2014, behind Amazon’s Fire TV. Apple TV ranked third in the U.S. digital streaming space in 2013.

In terms of popularity, Roku is the most popular streaming device, with 34% of the market share. Google’s Chromecast comes in second with 24% of the market share. Amazon’s Fire TV and Apple’s Apple TV come in third and fourth place, respectively.

The top-four streaming device providers account for 86% of the U.S. overall digital streaming market.

From the article "Roku, Google Inc (NASDAQ:GOOG), Amazon And Apple Lead The Digital Streaming Space, In That Order" by Neha Gupta.

Previously In The News

How Home Automation Can Provide a Good Night’s Sleep

A hot topic in health today is the importance of getting a good night's sleep. According to research by Parks Associates 25% of consumers are very concerned about a lack of quality sleep. This is not...

5 Mistakes to Avoid When Selling Smart Locks

Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...

Study: 73% of Integrators Don’t Offer Cybersecurity Services

Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive