Providing market intelligence for more than 35 years

In The News

Research reveals growth ahead for U.S. spend on smart home products

Parks Associates and industry executives from Affinegy, Cirrent, ecobee, ULE Alliance, and Wi-Fi Alliance will examine the factors driving adoption of smart home solutions during the session “Ease of Use, Interoperability, and Mass-Market Adoption,” 2:30 p.m. on January 6, 2016 at CONNECTIONS Summit: IoT, Entertainment, and the Connected Consumer.

“Connectivity opens the door to new, highly differentiated products and services, but interoperability remains a challenge,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates.

From the article "Research reveals growth ahead for U.S. spend on smart home products" by SP&T Staff.

Previously In The News

29% US Consumers Get News From Social Media

Consumer research from market research and consulting company Parks Associates reveals 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Tw...

Connected CE purchases show steady decline since 2008

“Today, consumers are satisfied with many of their existing products, provided they are working well,” said Tricia Parks, President, CEO, and Founder, Parks Associates. “Many product categories are fo...

User experience key focus for smart TVs and SMPs

A Parks Associates report finds that makers of smart TVs and streaming media players (SMPs) are shifting strategies to focus on the user experience (UX) as device sales start to flatten out. Accord...

Research: 6% US homes will have pay-TV OTT in 12 months

New research from analyst firm Parks Associates shows that 6 per cent of US broadband households are highly likely to subscribe to an online pay-TV service within the next 12 months, which would more...