In The News

Research: AI redefining the smart speaker market

August 05, 2026

artificial intelligence

Advanced Television

Parks Associates has unveiled new research from its Consumer Insights: Tech Ecosystem Dashboard and AI Experience Dashboard showing artificial intelligence (AI) is reshaping the smart speaker market, as consumers increasingly expect devices to deliver personalised, context-aware assistance.

The research shows one-half of US internet households own a smart speaker or smart display, making it one of the largest installed base of devices in the connected home. According to the Tech Ecosystem Dashboard, Amazon accounts for 78 per cemt of recent smart display purchases, reinforcing its leadership in the connected home ecosystem.

“Smart speakers have reached mass-market adoption, and the next phase of growth will be driven by intelligence rather than hardware,” commented Elizabeth Parks, President and CMO, Parks Associates. “Consumers increasingly expect so much more from the hardware products they buy. Whether or not OpenAI ultimately launches a portable, screenless AI companion, the industry is moving toward more personalised, AI-driven experiences.”

From the Advanced Television article, "Research: AI redefining the smart speaker market"

Previously In The News

Amazon to Ban Sale of Apple TV, Google Chromecast Streaming Devices

Amazon, Apple, Google and Roku devices made up 86% of all media-streaming products sold to U.S. households with broadband in 2014, according to an August report by Parks Associates. An estimated 86 mi...

Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers

The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too. Similar findings from two research firms illuminate the changing nature of consumers...

Connected TV Takes Center Stage in Internet of Things at Home

As live TV viewing continues its decline, so-called over-the-top video continues to grow, according to the study TV Everywhere and the New World of OTT by Parks Associates. Global OTT video service...

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DVRs...

‹
1
2
...
745
746
747
748
749
750
751
...
783
784
›