In The News

Research: 56m US households are cord-cutters

February 05, 2025

Video Service Consumer Insights Dashboard

Advanced Television

Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports that 56 million (46 per cent) of US internet households are cord cutters, which highlights the dominance of streaming video services.

“Cord-nevers represent a unique opportunity for streaming providers,” said Jennifer Kent, Vice President, Research, Parks Associates. “By definition, this segment of the market has not paid for traditional pay-TV, but streaming services have found a way to monetise a segment that has not previously valued subscription video or has grown up in a streaming-first market, with different conceptions of what subscription video should be.”

For leading streaming services, many consumers prefer the basic tier with ads over the more expensive premium tier with no ads. Parks Associates’ research shows, as of Q3 2024, 59 per cent of subscriptions across the eight leading SVoD services are basic tier with ads subscriptions:

Max
Netflix
Disney+
Discovery+
Paramount+
Prime Video
Hulu
Peacock

“Consumers are worn down from continued spending increases in streaming, while years of high inflation are driving consumers to pare down accordingly,” Kent added. “This only intensifies the competition among streaming vendors and will fuel more growth of subscription tiers with ads and free ad-based services.”

From the Advanced Television article, "Research: 56m US households are cord-cutters"

Previously In The News

The State of Media and Entertainment 2018

Viewers were willing to open their wallets in 2017 and create their own custom streaming solutions. The promise of SVOD services was that people could save money by cutting the cable cord and signing...

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

If everything goes according to plan, the package will include major sports and news networks, as well as broadcast and general entertainment cable networks. Local broadcast affiliates are also likely...

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Range has quadrupled in Bluetooth 5, so users shouldn’t have to worry about getting closer to their smart devices in order to control them. Also, things like home security systems – one of the most co...

Roku is Making TV Speakers, But They Only Work with Roku TVS

The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...

‹
1
2
...
349
350
351
352
353
354
355
...
766
767
›