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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

See Rovi at CONNECTIONS

Global Mobile Data Revenue Expected To Reach $630 Billion By 2020

This Market Could Grow 33% A Year For The Next Decade

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

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