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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

The Streamable

OTT

streaming

churn

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According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

Is Voice Technology Behind The Success Of Those Smarthome Gadgets

Giraffic Speaks At The 20th Connections US Conference By Parks Associates

Asthma Apps Needed, Thailand’s ‘Smart City’, More Changes At VA: TTA’s Week

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

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