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Report: Viewers Say Churn is Based on Lack of New, Original Content

March 22, 2022

According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the average is 45%.

From the article "Report: Viewers Say Churn is Based on Lack of New, Original Content" by Lauren Forristal.

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About Parks Associates

Report: Viewers Say Churn is Based on Lack of New, Original Content

Previously In The News

16% of Spanish Pay-TV Households Subscribed for First Time in 2015

Energy Bundled Services In Homes

More People Listen To Music On Smartphones Than Make Calls, Study Finds

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

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